Case Study: PMG Group

Social Media Management.
Content Creation.
Website Optimisation + Management.

Overview

PMG Group, a leading commercial interior design and build agency, sought to elevate its online presence and engagement to stand out in the competitive market. WCS was enlisted to devise and implement a comprehensive digital marketing strategy focusing on social media management and website optimisation with content creation support.

Challenge

PMG Group faced the challenge of establishing a distinct identity in the bustling design and build sector. Their prior social media efforts lacked consistency and failed to resonate with their audience. The aim was to enhance brand visibility, connect meaningfully with prospects, and boost online inquiries.

Solution

WCS initiated a thorough analysis of PMG's digital landscape, identifying key areas for enhancement. Social media profiles were optimised across platforms to reflect PMG's brand identity cohesively. A strategic content calendar was crafted, spotlighting PMG's expertise, niche services, and industry insights. Additionally, website optimisation efforts focused on improving visibility and user experience, with tailored landing pages and compelling CTAs with long form content creation ion establishing a strong SEO foundation inline with competitive analysis.

Results

By delivering a mix of informative, educational, and promotional content, WCS successfully fostered audience engagement and showcased PMG's offerings in their full extent. The incorporation of user-generated content and strategic ad campaigns further bolstered PMG's digital footprint. The collaboration between PMG and WCS has yielded impressive outcomes: