Case Study: MOTIV

Social Media Strategy & Management

Overview

MOTIV, an innovative, multidisciplinary agency focused on transforming the property sales and marketing landscape. With an emphasis on blending creativity and strategy, MOTIV aims to disrupt the market and lead growth within the property sector. Their social media strategy needed to align with this vision, amplifying their brand, fostering engagement, and showcasing their expertise to a broad yet highly specific audience. The strategy sought to communicate their distinctive approach while remaining adaptable to the ever-changing digital landscape.

Challenge

MOTIV faced the challenge of establishing itself as a key player in a competitive market where many agencies were vying for attention. The goal was not just to increase brand visibility but to position MOTIV as a thought leader in property sales and marketing. Additionally, the need for a targeted approach in engaging diverse audiences – including developers, architects, property buyers, and high-net-worth individuals – made crafting the right messaging and content strategy crucial. Ensuring consistency across platforms, while remaining dynamic and adaptive to trends, was key to standing out.

Solution

We developed a tailored social media strategy for MOTIV, focusing on increasing brand awareness and engagement with industry stakeholders. The strategy included a mix of high-quality visuals, thought leadership, client success stories, and interactive content across LinkedIn, Instagram, and Facebook. By targeting key audience segments such as property buyers and developers, we positioned MOTIV as an innovative leader in the property sector, ensuring consistent content delivery at optimal times.

Results

As a result of the implemented strategy, MOTIV experienced a significant increase in brand visibility and engagement. The social media presence expanded across all platforms, with LinkedIn posts resulting in a notable increase in professional interactions, fostering connections with industry leaders and potential collaborators. Instagram content saw a boost in engagement, particularly with behind-the-scenes posts and project showcases, which resonated strongly with the audience. Facebook also saw an uptick in interaction, especially through visual content and client testimonials, contributing to greater brand awareness within the local property market. Additionally, the targeted approach to high net worth individuals and other key stakeholders led to more inquiries and strengthened relationships, ultimately positioning MOTIV as a leading force in property sales and marketing.