Case Study: Holden Capital Partners

Press Campaign Management

Overview

February 2025 marked a record month for our client, Holden Capital Partners, achieving exceptional media coverage with 8 features across six prominent publications. This media momentum was fuelled by HCP’s announcement of a $500 million milestone and expert commentary on the RBA rate change, both of which garnered significant attention in top-tier outlets. With HCP’s distinct approach to lending and our strategic media outreach, the company reinforced its position as an industry leader and significantly enhanced its brand visibility.

Challenge

Despite a typically slower month for businesses, with many still settling in for the year, HCP was faced with maintaining its media visibility amidst cautious consumer sentiment and global economic shifts. The challenge was to continue elevating HCP’s reputation as an innovative lender and stand out in a competitive landscape where attention from high-profile publications is increasingly difficult to secure.

Solution

To tackle the challenge, we crafted a tailored media strategy that leveraged HCP’s significant milestone of surpassing $500 million in lending, combined with expert commentary on the RBA rate change. We personalised the strategy by curating different press content with unique imagery that resonated with each publication’s target audience. This approach ensured that HCP’s messaging was both relevant and engaging, capturing the attention of high-profile media outlets and reinforcing the company’s thought leadership within the lending industry.

Results

The impact of our media strategy was immediate and remarkable, with HCP securing 8 press features across high-profile publications including The Courier-Mail, The Urban Developer, Australian Property News, The Australian, MPAMAG.com.au, Business News Media, and Cre8tive Media, resulting in an estimated media value of $37,500+ and an audience reach of over 1.8 million readers, including syndications and extended social shares across HCP’s LinkedIn page. These features provided HCP with guaranteed exposure and extended its reach through syndications, organic social shares, and additional engagements, creating a multiplier effect on visibility. Despite challenges such as global economic uncertainty and cautious investor sentiment, HCP’s media coverage in February showcased its strong market positioning and commitment to innovation in lending. This successful media campaign not only amplified HCP’s visibility but also strengthened its credibility as a leader in the lending space, positioning the company for continued growth in 2025 and beyond. The strategic use of personalised press content and imagery proved to be an effective approach, driving both media value and audience engagement.