Case Study: Cohen Handler QLD

Digital Marketing.
Social Media.
eNewsletters.
PR.


Overview

Cohen Handler Queensland, a leading property buyer's agent, sought to expand their digital footprint, engage with clients, and position themselves as industry leaders. They partnered with WCS to craft and execute a dynamic social media marketing strategy aimed at increasing brand visibility, educating their audience, driving website traffic, and generating leads.


Challenge

Cohen Handler Queensland faced stiff competition in the real estate market and needed to articulate the value of their services amidst the noise. Their previous social media efforts lacked consistency and direction, prompting the need for a strategic overhaul to effectively connect with their target audience.


Solution

WCS conducted thorough audience and competitor analysis to devise a tailored social media strategy aligned with Cohen Handler's objectives. Recognising their diverse clientele, we curated content highlighting their expertise, niche services, and client success stories. By optimising their social media profiles and implementing a robust hashtag strategy, we ensured maximum visibility within their target demographic.


Results

Cohen Handler Queensland's online growth was immediate and substantial, as seen in the stats below. Our campaigns positioned Cohen Handler Queensland as a premier buyer's agency, fostering new partnerships and clientele. By bolstering their online presence and lead generation capabilities, we facilitated tangible business growth. With WCS, Cohen Handler Queensland achieved more than just digital marketing milestones; they solidified their position as industry frontrunners, poised for continued growth and success.

40%

Consistent month-on-month engagement growth.

450%

Increase in social media followers.

1k%

Rise in website enquiries and direct messages.

15k +

Impressions generated monthly by organic posts, driving significant website traffic.

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