From pixels, to profit

Christa Muller | September 24’

Navigating the digital landscape for your brand.

We live in a digital era, it's essential for your business to adapt to the global digital market.

We've said it before, and we will say it again—your brand is your most important asset, and this asset needs 24-hour visibility. The days of being available only during traditional business hours are long gone. Being accessible whenever and wherever your clients or customers need you most is vital.

Maintaining a digital presence enables you to extend your reach and enhance brand awareness. It provides both current and prospective customers with the opportunity to learn about your business and connect with you anytime, anywhere.

But which digital platform is right for you?

The right content on the right channel with the proper promotion of this content is crucial to building a recognisable brand and reaching more customers. There are many digital platforms to choose from, and it can be overwhelming to think that you have to show up on each one! Let's bust the myth that you need to be present on every single platform, this just is not the case when you have a well-designed marketing strategy.

The right channels for your brand are so dependent on:

  • Who your target audience is, and

  • What you are trying to achieve

Research from GWI reveals that the 'typical' social media user spends over 2 hours and 23 minutes per day using social platforms, which differs vastly among audiences. Social media platforms specifically allow businesses to directly communicate with their customers, and vice versa; it allows your customer to get direct access to you!

The ways people engage with and consume digital content change regularly; in 2024, the platforms that have made the most significant impact are Facebook, Instagram and YouTube. With that being said, businesses must pay attention to the power of influencer marketing and the importance of social media platforms like TikTok for their digital presence, especially among the younger generations. For example, the non-negotiable platforms to target a Gen Z consumer vastly differ from that of a Baby Boomer target audience.

Understanding the swift transformation that the digital landscape can undertake is crucial in standing out from the crowd.

Whatever platform you choose, consistency is the key to success and trust online. A strong and consistent brand:

  • Showcases credibility

  • Stands out in a sea of competitors

  • Establishes trust

  • Defines your values

  • Attracts new opportunities

  • And so much more; get in touch if you want to discuss the importance of developing your digital brand in 2024.

Further to this, it's not all about Instagram posts and TikTok videos; a solid digital presence is not limited to social media; it encompasses:

  • Social Media (Instagram, Facebook, TikTok, X (formerly Twitter), YouTube, Pinterest, Reddit, etc.)

  • Influencer Marketing

  • Content Marketing

  • Email Marketing (EDM)

  • Search Engine Optimisation (SEO)

  • Pay-per-click (PPC)

  • Affiliate Marketing

  • Mobile marketing (SMS)

Before choosing a digital marketing platform, you must first understand your audience and your goals. These aspects will determine your KPIs (Key Performance Indicators), which will help you find the platform that covers the correct functionality to align with your business needs.

The bottom line: your digital marketing strategy is only as good as the platforms (and data) it's built on. At WCS, we specialise in helping you choose the right digital marketing platforms to open up your brand to a new level of efficiency, results, and success.

Let us bring your brand to life. Get in touch with us at hello@christieserhan.com to learn more about our services and how we can help your brand shine.

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