Lights, Camera, Branding

Christa Muller - September 24’

Mastering Your Pre-Shoot Checklist.

You have just started a new brand or updated your existing brand, and now you are in photoshoot territory. Where do you even begin preparing and planning for a brand shoot? We're here to help! 

At WCS, we recently rebranded ourselves and executed our branding shoot. So trust us, we know how overwhelming it can be, BUT you've found the right checklist! In 2024, your brand is arguably your most important asset. 

A strong and consistent brand:

  • Showcases credibility

  • Stands out in a sea of competitors

  • Establishes trust 

  • Defines your values

  • Attracts new opportunities

  • And so much more, get in touch if you want to chat further on the importance of branding in 2024. 

We have put together our top tips to master your brand shoot: 

FIND YOUR WHY 

The first step is to find your WHY. 

Define your objectives and ask yourself, "Why are we doing this?" For us, our rebrand marked a new era for WCS. With significant changes like our Founder's new role as a mum, a doubled team, and expanded offerings, we had our WHY. Your WHY doesn’t have to be a complete rebrand. It could be launching a new product line, refreshing your image, or enhancing your social media presence.

FIND THE MOOD

This is a fun one! Open Pinterest, and start pinning!

Create a board that embodies the 'vibe' you want to showcase: colours, backdrops, locations, outfits, poses, and lighting. This mood board will set the tone for your shoot and will be referenced multiple times.

FIND YOUR PEOPLE

Choosing the right team is crucial. Surround yourself with a talented team who embody your values and can bring your vision to life. If you’re stuck, ask around and explore who aligns with your style and vision. (That’s where we come in!)

FIND YOUR LOCATION

Your shoot backdrop sets the tone for your brand's narrative. Your shoot backdrop sets the tone for your brand's narrative. Consider a studio setting, outdoor scenery, or unique urban environment. Ensure factors like lighting, accessibility, and permits are in place for a seamless shoot.

PREPARE YOUR SHOT LIST & BRIEF 

Time is of the essence during your shoot, so plan in detail.  Your brief should include:

  • Travel time to your shoot location

  • Hair & makeup application start and finish times

  • Allocate time for outfit changes and area set-ups

  • Lunch/snack breaks 

  • A detailed shot list

Having a clear roadmap will streamline the process and maximise efficiency on set. Need guidance? Reach out! 

PREPARE YOUR WARDROBE, PROPS & SNACKS

Plan your outfits, props, and other necessities at least a few days before the shoot. 

The often-forgotten must-have list includes:

  • Lint roller 

  • Props if required (e.g., magazines, candles, etc.)

  • Bobby pins & hair ties 

  • Safety pins

  • Bluetack 

  • Clothing rail, hangers & Steamer 

  • Branded elements/collateral 

  • Water and snacks

A well-fed and hydrated team is a productive team. Plan refreshments based on the shoot’s schedule.

STAY ALERT & ATTENTIVE

Stay on track and on time during shoots. Refer to your mood board, brief, and shot list, ticking things off as you go. Capture behind-the-scenes content for social media platforms like Instagram and TikTok to showcase your brand’s authentic side.

HAVE FUN! 

This is a no-brainer, but often overlooked when it comes to 'work'. 

If you're stressed, distracted, or not having fun, it will come across in your photos, especially if you are the one in front of the camera. 

At WCS, we specialise in planning, styling, and executing shoots of any kind! Let us bring your vision to life. Get in touch with us at hello@christieserhan.com to learn more about our services and how we can help your brand shine.

Remember, rebranding is more than just changing a logo or updating a website; it's a strategic initiative that can transform your business's market position, enhance customer perception, and drive growth.

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