ICYMI: Social Media Updates
Christa Muller | January 25’
What You Need To Know This Week
This week has been big in the world of social media.
From TikTok’s dramatic (and short-lived) ban in the US to Instagram rolling out some game-changing updates, the social sphere has been buzzing. While TikTok's situation didn’t directly impact us here in Australia, it certainly stirred the pot, and Instagram’s response brought a mix of excitement and confusion.
If you’re trying to make sense of all these updates, we’ve got you covered!
Let’s break them down:
GOODBYE SQUARES, HELLO RECTANGLES: MEET INSTAGRAM’S NEW TALLER GRID
Instagram is embracing a new profile grid preview with taller images. The traditional square (1:1) format has been replaced by a vertical-friendly 4:5 ratio. This shift mirrors TikTok’s profile view and aligns with the fact that nearly 80% of Instagram uploads already use this format.
WHAT DOES THIS MEAN FOR YOU?
- Update your grid templates to fit the new ratio.
- Ensure all your content is vertical-friendly to avoid awkward cropping.
LONGER REELS: FROM 90 SECONDS TO 3 MINUTES
Instagram Reels just got a major upgrade—videos can now be up to 3 minutes long, doubling the previous limit. This change is likely influenced by TikTok’s longer video feature and provides creators and businesses with more freedom for in-depth storytelling.
PRO-TIP:
While longer Reels are great for diving deeper into topics, don’t forget that Instagram’s algorithm *still favours short-form content*. Aim to balance your content with clips under 15 seconds to keep engagement high.
TRIAL REELS: TEST CONTENT WITH NON-FOLLOWERS
Instagram is testing a new feature that allows you to share Reels exclusively with non-followers. This is a game-changer for experimenting with fresh ideas without disrupting your existing audience.
WHY WE LOVE THIS:
- You can track performance and refine your content strategy.
- It’s a great way to attract new audiences.
- Instagram rewards users who embrace new features, so trying this out is a no-brainer!
BONUS: WHAT’S NEXT FOR INSTAGRAM?
Instagram isn’t stopping there. Here’s a sneak peek at some updates coming soon:
1. Customisable Feeds & Thumbnails – Take control of your profile layout with drag-and-drop options.
2. Direct-to-Grid Posting – Skip your feed and post directly to your profile grid.
3. Edits App – A new video editing app to rival TikTok’s CapCut (Stay tuned! This one is launching next month!)
4. Music on Profiles – Add a personal touch to your profile with a 30-second music clip, giving MySpace era vibes.
5. Highlights on Your Grid – Highlights will soon move away from your bio and into your main profile grid, offering a refreshed profile layout.
OUR TAKE
We LOVE these updates! Change is as good as a holiday they say, and it keeps the platform exciting and user-friendly. These updates not only help creators and businesses stay relevant but also pave the way for a more customisable Instagram experience.
FEELING OVERWHELMED
Social media moves fast, and staying on top of these changes can feel like a full-time job. Don’t worry—we’re here to help! Whether you need guidance navigating Instagram’s new features or strategies to level up your content, get in touch with us. Let’s make social media work for you, not the other way around.
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